烟草在线据《便利店新闻》报道编译　　随着万宝路NXT的进一步拓展和MarkTen电子卷烟的上市，奥驰亚集团仍然看好传统卷烟业务。

　　7月23日上午，在奥驰亚集团的第二财季和2013上半财年的业绩发布会上，总裁兼首席执行官马丁·巴林顿透露，今年7月，万宝路NXT陆续在另外的23个州上市，主要是在美国东部的各州上市。万宝路NXT是菲莫美国制造的万宝路黑盒系列的一个延伸品牌，特色之处在于拥有一个可捏爆的薄荷胶囊。该产品于去年秋季在美国2个州上市。

　　“万宝路NXT极受欢迎，是万宝路黑盒家族中一个非常好的延伸品牌，”他说道。

　　巴林顿还表示，下月在印第安纳州推出MarkTen电子卷烟的计划正已步入正轨。他解释说，尽管奥驰亚的子公司——Nu Mark公司仍在开展电子卷烟的营销计划，但成年吸烟者和成年电子烟使用者仍是该产品的营销目标，这在我们的营销活动中可以看出来。

　　虽然奥驰亚是美国三大烟草公司——另外两个是罗瑞拉德烟草公司和雷诺美国公司——中最后一个进军电子卷烟领域的烟草公司，但巴林顿表示，他对该公司能够成功地让消费者接受MarkTen非常有信心。他强调，电子卷烟仍处于“发展初期”，这将是“一个持久的游戏。”

　　展望未来，毫无疑问，今年下半财年奥驰亚将非常忙碌。巴林顿称，除了该公司的万宝路NXT和MarkTen计划外，今年9月，奥驰亚还将把神韵（Verve）的分销渠道扩展到弗吉尼亚州的1200个商店，神韵是一种含有较少烟草成分的尼古丁设备。

Altria Expands Marlboro NXT, Preps for E-Cigarette Entry

　　The Altria Group Inc. continues to look beyond the traditional cigarette segment with its expansion of Marlboro NXT and the introduction of its MarkTen electronic cigarette.

　　During the company's second-quarter and first-half 2013 earnings call this morning, Chairman and CEO Marty Barrington revealed that Marlboro NXT rolled out to an additional 23 states this month, primarily in the eastern United States. Marlboro NXT, which is a line extension of Philip Morris USA's Marlboro Black, features a crushable menthol capsule. The product made its debut in two regions last fall.

　　"It has been very well received and is a nice addition to the Marlboro Black family," he noted.

　　Barrington also reported that plans for MarkTen's introduction into Indiana next month are on track. While Altria's subsidiary Nu Mark is still firming up marketing plans for the electronic cigarette, adult smokers and adult vapers (e-cigarette users) remain the product's target and the marketing campaign will reflect that, he explained.

　　Although Altria is the last of the big three tobacco companies -- along with Lorillard Inc. and Reynolds American Inc. -- to enter the electronic cigarette category, Barrington said he is confident the company will be successful in getting MarkTen to consumers. Noting e-cigarettes are still in their "early days," he said it will be "a long game."

　　Looking ahead, the second half of this year is sure to keep Altria busy. In addition to the company's Marlboro NXT and MarkTen plans, Altria will expand distribution of Verve, a tobacco-less nicotine disc, to 1,200 stores in Virginia in September, according to Barrington. Enditem