烟草在线据帝国烟草网站报道编译　　帝国烟草正在让爱尔兰的零售商了解非法贸易对他们自身业务造成的损失。

　　约翰·普列尔（John Player）的“非法贸易计算器”，旨在鼓励零售商通过展示非法贸易对个体商店的经济影响来报告非法销售数据。

　　该计算器可以跟踪到与去年同期相比少卖的卷烟数量，并计算出其中多少卷烟是因为非法贸易而少卖的。

　　AIT在爱尔兰的负责人卡尔·菲利普斯说：“该计算器能够真实地显示当地非法贸易对我们的零售合作者造成的经济损失。”

　　“例如，都柏林地区的一个商店显示，由于非法贸易使得卷烟销量比2013年相同月份减少了2254盒，就相当于损失了1405欧元现金。”

　　“我们很高兴地宣布，目前，在我们使用该工具的区域，向监管非法贸易活动部门举报的次数增多了。”

Calculating the Cost of Illicit Trade

　　Imperial Tobacco is bringing home to Irish retailers the cost to their own businesses from illicit trade.

　　John Player's 'illicit trade calculator' aims to encourage retailers to report illegal sales by showing the financial impact on individual shops.

　　It tracks any reduction in the number of packs sold compared to the same period last year and calculates how much of this can be attributed to illicit trade.

　　Carl Phillips, AIT Executive in Ireland, said: "The calculator really demonstrates to our retail partners the cost to them of illicit trade locally.

　　"For example, one store in the Dublin area showed a 2,254 pack loss compared to the same month in 2013 because of illicit trade - that equates to a cash loss of €1,405.

　　"I'm delighted to say we're now seeing a rise in reports to the authorities of illicit trade activity in those areas where we've deployed this tool." Enditem