烟草在线据天空新闻报道编译　　英美烟草公司准备在电子卷烟市场上推出重磅产品，因为它试图加强在烟草替代品方面的销售。

　　天空新闻了解到，这家在销量上位列世界第二大的烟草公司，将于几个月内在英国、法国和德国推出一个新的电子卷烟品牌Vype。

　　在英美烟草公司去年收购位于曼彻斯特的一家专门从事电子卷烟产品的CN创意公司（CN Creative）之后，推出了这一产品，并且得到数百万英镑的营销预算支持。

　　由于大烟草公司包装和营销传统卷烟产品的能力面临着越来越多的打压，甚至是在那些他们以前可以自由操作的市场。

　　英美烟草公司的首席执行官尼坎德罗·杜兰特（Nicandro Durante）曾预测，在20年的时间里，烟草替代品可能会占到公司总收入的40%，根据目前的增长率，这可能使他们负责至少100亿英镑的年销售额。

　　业内人士表示，Vype将是一款重命名的CN创意公司产品，而不是一个全新的产品。

　　推进被称为“更安全卷烟”的一类产品，激怒了一些活动家，他们认为这只是在运用一种公共关系，其真正的目的是鼓励年轻消费者熟悉吸烟的习惯。

　　在政府决定放弃迫使制造商只使用平装销售产品的立法时，最近关于卷烟包装的争论更加激烈了。

UK: BAT Smokes Out E-Cigarette Rivals

　　British American Tobacco (BAT) is preparing to launch its biggest assault to date on the electronic cigarette market as it attempts to bolster sales of tobacco substitute products.

　　Sky News understands that the world's second-biggest tobacco company by sales is to launch Vype, a new e-cigarette brand, in the UK, France and Germany in the coming months.

　　The launch, which will be backed by a multimillion pound marketing budget, follows BAT's acquisition last year of CN Creative, a Manchester-based company that specialises in e-cigarette products.

　　It comes as the major tobacco companies continue to face growing clampdowns on their ability to package and market conventional cigarette products, even in markets where they have previously enjoyed the freedom to do so.

　　Nicandro Durante, BAT chief executive, has previously forecast that tobacco alternatives could make up 40% of the company's revenue in 20 years' time, which would probably make them responsible for at least ￡10bn of annual sales based on current growth rates.

　　Insiders said that Vype would be a renamed CN Creative product rather than an entirely new launch.

　　The push into a category dubbed 'safer cigarettes' has angered some campaigners, who believe they are a public relations exercise whose real purpose is to encourage young consumers to become familiar with the habit of smoking.

　　The row over cigarette packaging recently intensified with the Government's decision to drop legislation that would have forced manufacturers to use only plain packaging to sell their products. Enditem