烟草在线据《商务日报》报道编译　　位于温斯顿-塞勒姆的R.J.雷诺烟草公司起诉电子卷烟制造商SAS科技公司，指控这家公司侵犯了自己的骆驼和云斯顿的商标权。

　　SAS科技公司以SaveASmoker.com网站开展业务，并推销和销售用于电子卷烟的加香料液体尼古丁产品。这宗诉讼是由R.J.雷诺烟草公司的子公司雷诺创新公司于上周（10.28-11.3）在北卡罗来纳的美国地区法院提出的。而R.J.雷诺烟草公司本身又是雷诺美国公司的一家子公司。

　　雷诺创新公司称，在不同香味的液体尼古丁产品中，SaveASmoker.com也出售带有“骆驼烟草”和“云斯顿”等名称的“电子液体”产品。

　　根据这宗诉讼，雷诺创新公司认为，使用骆驼和云斯顿这些名称和形象，“有可能会在消费者中引起关于这些产品的来源、出产地或赞助的混淆、误解，或欺骗。”

　　雷诺创新公司要求获得未经授权使用骆驼和云斯顿名称和形象的赔偿，以及SAS技术公司通过这些产品获得的全部利润。从11月5日起，作为雷诺创新公司诉讼目标的香味产品已经从SaveASmoker.com撤下。

　　这宗诉讼是在雷诺美国公司以名为Vuse的自有产品进军电子卷烟市场时提出的。而Vuse这个产品将由雷诺美国公司的子公司R.J.雷诺蒸汽公司生产。

　　雷诺美国公司总裁兼首席执行官Daan Delen在10月举行的一次电话会议上说：“正如你们所知，现在还是这些新产品的早期阶段，但我们对它们的发展潜力感到非常兴奋。”

　　雷诺美国公司计划在11月中旬举行的投资者日报告会上分享更多关于Vuse的信息。

评论：

　　在电子卷烟蓬勃发展的势头下，雷诺烟草公司也推出了自己的电子卷烟产品Vuse，然而却鲜为人知。与此同时，雷诺烟草公司和一家电子卷烟制造商打起了官司，指控对方的电子卷烟产品侵犯了雷诺的商标权。商标侵权问题一向受到关注，而雷诺烟草公司选择在这个时间提起诉讼也让人怀疑，这是否是雷诺烟草公司在为自己新推出的电子卷烟产品宣传造势？让人们知道雷诺烟草公司也开始进军电子卷烟市场。总之，无论商标官司的结果如何，雷诺烟草公司已经达到了另一个目的：宣传Vuse。

US: Reynolds American Accuses E-cig Maker of Trademark Infringement

　　Winston-Salem-based R.J. Reynolds Tobacco Co. has sued e-cigarette maker SAS Technologies, accusing the company of infringing on its Camel and Winston brands.

　　SAS Technologies does business as SaveASmoker.com and promotes and sells flavored liquid nicotine products for use with electronic cigarettes. The lawsuit was filed last week in U.S. District Court in North Carolina by Reynolds Innovations Inc., a subsidiary of R.J. Reynolds Tobacco Co., which is itself part of Reynolds American Inc. (NYSE: RAI).

　　Reynolds Innovations claims that SaveASmoker.com is selling "E-Liquid" products with names such as "Camell Tobacco" and "Winston" among the different flavors of liquid nicotine products.

　　According to the lawsuit, Reynolds Innovations believes that the use of the Camel and Winston names and images "is likely to cause confusion, mistake, or deception among consumers as to the source, origin, or sponsorship of such products."

　　Reynolds Innovations is seeking the recover damages from the unauthorized use of the Camel and Winston names and images and all of the profits SAS Technologies generated from the products. As of Nov. 5, the flavors targeted by Reynolds Innovation had been removed from SaveASmoker.com.

　　The legal action comes at a time when RAI is entering the e-cigarette market with its own product, named Vuse, which will be produced by subsidiary R.J. Reynolds Vapor Co.

　　"As you can understand, it's early days for these new products, but we're excited about their potential for growth," RAI President and CEO Daan Delen said during an earnings call last month.

　　RAI plans to share more about its Vuse brand during an Investor Day presentation next week. Enditem