今年是多米尼加共和国历史最悠久的雪茄公司成立120周年，拉奥罗拉公司在30多年的历史中依靠迈阿密雪茄公司负责在美国的雪茄经销工作，如今，拉奥罗拉公司将首次自己负责在美国境内的雪茄发售工作。

这是拉奥罗拉公司发展史上激动人心的新篇章，公司将和零售商建立新的合作关系，将举办备受瞩目的发布活动。拉奥罗拉公司相信该品牌会赢得越来越多的美国雪茄爱好者。

1903年，爱德华多·莱昂·希门尼斯（Eduardo León Jimenes）创立了拉奥罗拉雪茄公司，这家家族企业目前是希门尼斯的孙子吉列尔莫·莱昂·赫伯特主持工作。2011年，他从家族成员手里收购了公司分散的股权，全面接管了拉奥罗拉公司。2023年4月份起，该公司将通过新注册的子公司La Aurora USA LLC在美国开展销售工作。

曾经在斯堪的纳维亚烟草集团（STG）和百加得（Bacardi）工作的埃德·麦肯纳（Ed McKenna）已被任命为这家子公司的首席执行官，而在Breaktru饮料集团和STG工作的约翰·费利根（John Ferrigan）已被任命为该公司的销售总监。

迈阿密雪茄公司的副总裁杰森·伍德说，我们感谢吉列尔莫、米歇尔和整个拉奥罗拉公司的经营团队在过去30多年的合作时间里带给我们的美好回忆，我们起初是商业合作关系，后来成为一家人，对此我们非常感激。我们期待着拉奥罗拉公司的持续成功，并乐见其美好的未来。

拉奥罗拉公司善用本地和世界各地的烟叶，产品中比较有名的有100周年系列、完美系列。提供不同烟叶混合、茄衣品种的完美造型雪茄。还有特别周年系列、家庭系列、时间胶囊系列等。一直以来，拉奥罗拉雪茄以其令人印象深刻的烟叶混合、无可挑剔的结构以及对细节的一丝不苟，获得了雪茄评论家和鉴赏家的喜爱。

原文：

The 120th year of the Dominican Republic’s original and oldest cigar will see, what they are calling, a “new dawn.” After being distributed by Miami Cigar & Co. for more than three decades, La Aurora, for the first time in the company’s lengthy history, will now be self-distributing its own cigar brands within the United States.

This exciting new chapter in La Aurora’s history will also come with new retailer relationships, special releases, and high-profile events. The company believes this will create a resurgence for the brand in more and more American aficionados’ humidors.

Founded by Eduardo León Jimenes in 1903, and family operated ever since, La Aurora is owned today by Jimenes’ grandson Guillermo León. He assumed control of the company when he purchased the Dominican factory from his family in 2011. Starting in April, the company will spawn La Aurora USA LLC in order to handle all U.S. distribution.

Ed McKenna, formerly of Scandinavian Tobacco Group (STG) and Bacardi, has been appointed chief executive officer of this new entity, while John Ferrigan, formerly of Breakthru Beverage Group and STG, has been named the company’s national sales director.

“We would like to thank Guillermo, Michelle and the entire La Aurora Team for over 30 years of amazing memories. What began as a business relationship, has evolved into family, and for that we are grateful,” said Jason Wood, vice president of sales and marketing for Miami Cigar & Co. “We look forward to the continued success of the La Aurora brand and are excited to see what the future has in store for them.”

Known for their masterful use of tobaccos both local and from around the world, La Aurora produces such storied brands as the La Aurora 100 Años and La Aurora Preferidos, their extensive line of perfectos offered in different wrapper types and blends. There are also special Anniversary, Family, and Time Capsule blends. La Aurora has long been a favorite of cigar critics and connoisseurs alike for their impressive blends, impeccable construction, and meticulous attention to detail.