如果你觉得首选的雪茄好像比以前要贵了,这不是错觉。通货膨胀导致从牛肉到汽油各种商品的价格都在急剧上涨,高档雪茄也不例外。雪茄行业的很多公司的产品已经涨价,或者即将涨价。就此《雪茄爱好者》杂志采访了很多知名雪茄制造商,他们让我们知道2022年会发生什么,以及它对你的钱包将会产生什么影响。
2021年12月底,阿图罗·富恩特( Arturo Fuente)公司宣布,不得不在2022年提高产品价格。而在2021年,为了帮助实体店铺保持和在线零售商的竞争力,该公司99%的产品线都没有调整价格。
公司老板小卡洛斯·富恩特(Carlos Fuente Jr.)告诉记者,很遗憾要涨价,但是员工工资、原材料和雪茄包装等成本都在不断的上涨。
富恩特公司的价格提高幅度为4%到8%不等这是2020年1月份以来的首次全面上涨。核心产品线的价格上涨了5%,比如超级珍藏系列(Gran Reserva)、富恩特城堡系列(Chateau Fuente)、马格姆R系列(Magnum R)、海明威系列(Hemingway)、唐·卡洛斯系列(Don Carlos),但是价格增幅仍然低于企业内部成本的增长。业务增长最快的产品线古巴之家(Casa Cuba)的价格仅增长了4%,低于公司内部成本的增幅。最为稀缺的巨著X(Fuente OpusX)系列的内部成本包括种植、加工和制造成本提高了8%。粉色珍稀(Rare Pink)系列价格上涨了6%,陈年( Añejo)系列价格上涨了7%。
价格上涨的绝非富恩特公司一家,从1月10日起,通用雪茄公司(General Cigar Co.)的母公司斯堪的纳维亚烟草集团(Scandinavian Tobacco Group)将旗下的雪茄产品组合的平均价格提高5%。其中包括CAO、非古版本的高希霸、潘趣、好友。
阿什顿( Ashton)雪茄经销公司是阿什顿、古巴芬芳(La Aroma de Cuba)、非古圣克里斯托瓦尔(San Cristobal),其产品线价格平均增长了6%,相当于每支雪茄涨了75到80美分。唯一例外的是阿什顿庄园太阳生长(Ashton Estate Sun Grown)产品线,价格上涨了7%,即每支1.5美元。也是为了应对生产成本的增加。
总部位于佛罗里达州的J.C.纽曼公司从1月12日起将旗下的高端产品线售价提高了3%,理由也是劳动力和烟草的成本增加。该公司法律顾问德鲁·纽曼(Drew Newman)表示,由于公司的雪茄烟叶来自四大洲种植的烟草,因此目前影响全球供应链的运输成本增加和运输烟雾对公司的影响较大。随着烟草种植地区和雪茄生产国家的通货膨胀显著增加,劳动力成本也在上升,从而显著增加了生产成本。
而奥利瓦(Oliva)、洛基·帕特尔(Rocky Patel)雪茄的爱好者们有较为充裕的时间来囤积雪茄。2月1日起,这两家公司的产品线将提价5%。洛基·帕特尔在12月23日发给客户的一封信中表示,1月31日之前的所有订单都执行原先的价格。
多米尼加之花(La Flor Dominicana)也给了客人更多的采购时间,2月15日之后他们的价格才会调整。该公司计划将常规产品线,比如双利格罗(Double Ligero)、气宗(Air Bender)的价格上调5%,而安达卢西亚公牛(Andalusian Bull)的价格上调8%。
亚力克·布拉德利(Alec Bradley)公司在尼加拉瓜和洪都拉斯都有雪茄厂,1月3日起,他们公司的产品价格平均上调7%,金津木(Kintsugi)、黑市(Black Market)这两个牌子涨的更多,看门人( Gatekeeper)产品线没有调价。
塔图阿赫(Tatuaje)的老板皮特·约翰逊(Pete Johnson)也在调整旗下的产品价格,但不是所有的产品。在尼加拉瓜生产的雪茄涨幅在4%到6%之间。在迈阿密生产的雪茄,比如珍藏K222(Reserva K222),涨幅从7%到10%不等。黑标(Black Label)、谈判(Negociant)、阔叶(Broadleaf Collection)收藏系列不会涨价,在2021年度发布的计划在2022年上市的雪茄也不会涨价。以及某些产品线的某些尺寸也不会涨价,比如小猎人(Petite Cazadores)、小塔图阿赫(Petite Tatuaje)、小卡佰关(Petite Cabaiguan,古巴的一个地名)、科努约2012(Cojonu 2012s) 、科努约2021(Cojonu 2021).
E.P. C雪茄公司2月15日开始对产品线进行调价,平均上涨5%,新浪潮康涅狄格(New Wave Connecticut)、黄昏(Dusk)这两个产品线不会调价。誓约( Pledge)系列的远地点( Apogee)、传承(La Historia)系列的亲戚(Parientes)也保持价格不变。这些雪茄全部在多米尼加卷制。
尽管大多数雪茄公司的价格上调,但是德鲁庄园(Drew Estate)公司告诉记者,该公司产品没有上涨。该公司在尼加拉瓜生产赫雷拉埃斯特利(Herrera Esteli)、暗冠(Undercrown)、私人联盟(Liga Privada)等品牌。他们公司负责经销的尼加拉瓜的乔亚雪茄(Joya de Nicaragua)公司的产品也没有上涨。
附参考原文:
If your go-to cigars seem more expensive than usual, it’s not your imagination. Inflation has caused the price of everything from beef to gasoline to go up precipitously, and premium cigars are no exception. Many companies in the cigar industry have either raised prices or are about to. Cigar Aficionado spoke to many prominent manufacturers who have let us know what to expect this year and how much it will affect your wallet.
On December 29, 2021, Arturo Fuente announced that the family-owned business was reluctantly increasing its prices for 2022. It had refrained from raising prices last year on 99 percent of its portfolio in an effort to help brick-and-mortar businesses remain competitive with online retailers.
“We have not gone up on most things in years,” owner Carlos Fuente Jr. told Cigar Aficionado. “Sad to be forced into this, but it is totally necessary to take care of our people and the rising costs of all raw materials, packaging etc.”
Fuente raised prices from four to eight percent, its first increase across the board since January 1, 2020. “We went up five percent on our best sellers, core cigars such as Gran Reserva, Chateau Fuente, Magnum R, Hemingway, Don Carlos, still lower than our costs have been...we held our fastest-growing line, Casa Cuba, at only a four percent increase, which is less than our internal costs have increased. Our rarest cigar, Fuente Fuente OpusX, we had no choice but to go up eight percent to capture farming, processing and manufacturing costs in the Dominican Republic, along with increasing other costs associated with the brand.” Fuente added that the Rare Pink series went up six percent, and the Añejo by seven percent.
Fuente’s price increases started on the first of this year and the company is far from alone. Effective on January 10, Scandinavian Tobacco Group, parent company of General Cigar Co., increased its prices an average of five percent across its portfolio, which includes brands such as CAO and the non-Cuban versions of Cohiba, Punch and Hoyo de Monterrey.
Ashton Distributors Inc., maker of brands such as Ashton, La Aroma de Cuba and San Cristobal, has averaged about a six percent increase on its lines, which amounts to approximately 75 to 80 cents per cigar. The only exception is the Ashton Estate Sun Grown line, which has a price increase of seven percent, or $1.50. The company told Cigar Aficionado this was in response to increased costs.
Florida-based company J.C. Newman has upped the cost of its premium lines by three percent, citing high labor and tobacco costs. This went into effect on January 12. Drew Newman, general counsel for the company stated: “Because we blend our cigars with tobaccos grown on four continents, the increased transportation costs and delays affecting the global supply chain are affecting the premium cigar industry. . . With inflation significantly increasing in the countries where tobacco is grown and cigars are rolled, labor costs are going up as well, significantly increasing the cost of production.”
Fans of Oliva or Rocky Patel cigars have a bit more time to stock up before prices increase on those cigar lines. Starting February 1, both Oliva Cigar Co. (makers of brands such as Oliva Serie V Melanio) and Rocky Patel Premium Cigars (the company behind Rocky Patel Grand Reserve and other cigars), will each implement five percent price hikes for their respective cigar lines. In a letter sent out December 23 to its customers, Rocky Patel stated that “Any/all backorders prior to January 31, 2022 will be honored at the old price.”
La Flor Dominicana is giving its customers more time as well, as prices won’t go up until February 15. The Dominican cigarmaker plans on instituting a five percent increase on its regular-production lines such as La Flor Dominicana Double Ligero and Air Bender, with limited-editions, such as the Andalusian Bull, going up eight percent.
Alec Bradley, a company that produces cigars in both Nicaragua and Honduras, has implemented an average increase of seven percent across its portfolio. Brands such as Kintsugi and Black Market will set you back a bit more, though the Gatekeeper line will remain unaffected. These increases went into effect on January 3.
Like most of the industry, Pete Johnson, owner of Tatuaje Cigars, is raising prices on many of his products, but not on everything. Johnson told Cigar Aficionado that most of the increases on his cigars made in Nicaragua range between four to six percent. His Miami-made products, such as the Tatuaje Reserva K222, have increased from seven to ten percent. Lines such as Tatuaje Black Label, Tatuaje Negociant and the Tatuaje Broadleaf Collection will not experience any increase, nor will any products that were announced in 2021 with a 2022 release date. There are also certain sizes in certain lines exempt from the price hike, such as the Petite Cazadores, Petite Tatuaje and Petite Cabaiguan, along with the Cojonu 2012s and Cojonu 2021.
Come February 15, E.P. Carrillo, maker of 2020’s Cigar of the Year, will be instituting a five percent increase on its lines excluding New Wave Connecticut and Dusk. Prices on recently released sizes such as the E.P. Carrillo Pledge Apogee and E.P. Carrillo La Historia Parientes will also remain unchanged. These cigars are produced in the Dominican Republic.
Despite these comprehensive rises in price, Drew Estate tells Cigar Aficionado that there are presently no increases on its cigars. The company makes the Herrera Esteli, Undercrown and Liga Privada brands in Nicaragua. There are currently no price increases for cigars from Joya de Nicaragua, which are also distributed by Drew Estate.
重庆中烟,以新质生产力推动企业高质量发展