烟草在线据《里士满时讯报》报道编译　　富国证券的分析师称，罗瑞拉德公司的blu eCigs似乎已夺走NJOY所占的最大的电子卷烟市场份额。

　　电子卷烟设备由电池提供动力，在一次性烟膛中加热液体尼古丁，吸入时会产生蒸汽。

　　2013年4月，罗瑞拉德公司以1.35亿美元收购了总部位于北卡罗来纳州夏洛特市的blu eCigs公司。

　　罗瑞拉德公司约花费了4000万美元，为该电子卷烟进行市场推广活动。

　　分析师邦妮·赫尔佐格说，2013年6月，blu eCigs的市场份额为37.2%，主要是基于便利店渠道的销量。她说，6月时NJOY的市场份额为33.9%，与其去年同期的市场份额持平。

　　赫尔佐格说，总体而言，美国便利店的电子卷烟销售每年以148.8%的速度增长。

　　赫尔佐格在6月13日预测，今年的电子卷烟零售额将达到20亿美元，2017年以前，每年的电子卷烟零售额将超过100亿美元。

　　雷诺蒸汽公司6月6日表示，自7月起，该公司将向科罗拉多州的零售店扩大其Vuse产品的试销范围。

　　菲莫美国的美公司——总部位于亨利科县的奥驰亚集团称，该公司今年8月将在印第安纳州推出MarkTen品牌。

US: Lorillard eCigs Leading in Market Share

　　A Wells Fargo Securities analyst said blu eCigs from Lorillard Inc. appear to have taken the top market share for electronic cigarettes from NJOY.

　　E-cigs are battery-powered devices that heat a liquid nicotine solution in a disposable cartridge and create a vapor that is inhaled.

　　Lorillard bought blu eCigs, based in Charlotte, N.C., for $135 million in April.

　　It has launched an estimated $40 million marketing campaign for the devices.

　　Analyst Bonnie Herzog said blu eCigs have a 37.2 percent market share in June, based primarily on sales in the convenience store channel. She said NJOY was at 33.9 percent, with its market share flat compared with June 2012.

　　Herzog said overall U.S. e-cig sales at convenience stores were up 148.8 percent year over year.

　　On June 13, Herzog projected $2 billion in retail sales for e-cigs this year and to exceed $10 billion in annual sales by 2017.

　　R.J. Reynolds Vapor Co. said June 6 that it is expanding the testing of its Vuse product to retail outlets in Colorado, beginning in July.

　　Henrico County-based Altria Group Inc., owner of Philip Morris USA, said it would launch its MarkTen brand in Indiana, starting in August. Enditem