烟草在线据韩国商业专线报道编译　　过去几年，进口卷烟品牌在韩国市场一直做得不好。这主要是因为较高的定价高于韩国国产品牌，再加上广泛实施的禁烟趋势。

　　据韩国吸烟者协会和便利店业内人士透露，去年售出的卷烟总数量为884亿支，即44.2亿盒20支装卷烟。这是自2007年以来的最低水平。

　　其中，进口卷烟的销量大幅下降。2013年，由世界前三大外资品牌，包括菲莫韩国、英美烟草韩国和日烟国际韩国销售的卷烟数量为339亿支，比2010年的375亿支下降了9.6%。相比之下，KT＆G公司的销量比三年前上涨2.8%，达到545亿支。

　　在便利店中，这种趋势更加明显。例如，在CU连锁便利店，2011年国外卷烟品牌的份额为53.1%，而在2013年下跌到50%以下。在7-11店，外烟所占比例从2012年的51.4%，下降到今年4月份的49.1%。

　　随着外国卷烟消费的下降，其供应商的财务业绩也受到影响。销售万宝路、百乐门等品牌的菲莫韩国公司公布了2013年的营业利润为1840亿韩元，净利润为1408亿韩元，这两项都低于上年业绩。

　　拥有著名的登喜路品牌的英美烟草韩国公司报告了去年的经营亏损，净利润大幅减少。日烟国际韩国公司，以其最畅销的梅维斯品牌（原来的“七星”）为代表，在2013年的营业利润也出现亏损，销售收入也比上一年要少。

Korea-South: Foreign Cigarette Brands Anguish in Lackluster Sales

　　Imported cigarette brands have been doing badly for the past few years. That's largely because of higher prices set above those of home-made brands, combined with the widespread no-smoking trend.

　　According to the Korea Smokers Association and convenience store industry sources, the total number of cigarettes sold last year was 88.4 billion, or 4.42 billion 20 packs. This is the lowest level since 2007.

　　Of these, the sales of import cigarettes have declined by a large margin. The number of cigarettes sold by top-three foreign brands, including Philip Morris Korea, British American Tobacco Korea, and Japan Tobacco International Korea, was 33.9 billion in 2013, down 9.6 percent from 37.5 billion in 2010. In contrast, the sales by KT&G rose 2.8 percent to 54.5 billion in 2013 from three years ago.

　　The trend is more clearly seen in convenience stores. For example, at CU convenience store chains the share of foreign brands was 53.1 percent in 2011 but it fell to the below 50-percent level last year. For 7Eleven stores, the ratio declined to 49.1 percent in April this year from 51.4 percent in 2012.

　　With the drop in foreign cigarette consumption, the financial results for the suppliers have also suffered. Philip Morris Korea, the company selling Marlboro, Parliament, and the like, posted operating profit of 184.0 billion won and net profit of 140.8 billion won last year, both of which were lower than the previous year.

　　British American Tobacco Korea, famous for its Dunhill brand, reported an operating loss last year, with a much reduced net profit. Japan Tobacco International Korea, represented by the best-selling Mevius brand (formerly Mild Seven), also saw its operating profit turn to the red in 2013, with a lower sales revenue than the previous year. Enditem