烟草在线据《商业标准报》报道编译　　Vedaromes卫生保健（VHPL）是Kuber集团旗下的一个子公司，推出了首个专利产品“草药玛莎拉-口用提神剂”，以达到替代包括糖精钠和gutkha等烟草产品的目的。

　　多种形式的烟草因其危害健康而被印度多个邦政府禁止，因而，口用提神剂作为这些烟草产品的替代品出现。既然嚼烟是一个很难戒除的习惯，所以它的替代品已开始获得增长的势头。

　　以Zatka草药命名的口用提神剂由草药产品制成，提供与gutkha和糖精钠类似的味道和相关的心理效应。该产品不含烟叶、焦油、石灰粉、儿茶素、碳酸镁和液体石蜡。

　　“价值9500亿卢比的口用提神剂产业在印度每年以18%的速度增长，”Vedaromes卫生保健的总经理Harshad Sanghrajka说。

　　其中，名牌产品仅占15亿卢比的市场份额。估计12亿消费者每年大概消费120亿袋。

India: Kuber Group Launches Patentable Tobacco Substitute

　　Vedaromes Healthcare (VHPL), a Kuber Group company, has launched first ever patentable product "Herbal Masala - Mouth Refresher" with a view to substituting tobacco products including pan masala and gutkha.

　　Being dangerous for health, tobacco in many forms has been banned by various state governments and hence, mouth refresher has emerged as a substitute to these products. Since, chewing tobacco is a habit difficult to exit, its substitute has started gaining momentum.

　　Made of herbal product, the mouth refresher named as Zatka Herbal offers a similar taste and the accompanying psychological effects as gutkha and pan masala. This product is free of tobacco leaves, tar, lime, catechu, magnesium carbonate and liquid paraffin.

　　"The Rs 95,000 crore mouth freshener industry in India is growing by 18% annually," said Harshad Sanghrajka, Managing Director of VHPL.

　　Of this, branded products contribute a mere Rs 150 crore market share. There are an estimated 120 crore consumers consuming around 1200 crore sachets per annum. Enditem