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白俄罗斯烟酒价格上涨迫使制造商转向国外市场(附评)

2013年05月27日 来源:烟草在线据白俄罗斯资讯办公室报道编译 作者:
A+ A

  烟草在线据白俄罗斯资讯办公室报道编译  据国家统计委员会的数据,2013年1月至4月,白俄罗斯价格上涨最高的是当地不带过滤嘴的卷烟品牌。

  根据2013年1月1日开始的欧洲经济区(EEA)消费税政策的统一框架,白俄罗斯提高了烟草和酒精的消费税。很自然的结果是,酒精和烟草产品的销售下降了。鉴于国内市场机会减少,白俄罗斯这些产品的制造商不得不寻找出口机会,以维持它们的产量。

  由于消费税增长,酒类和烟草产品的价格显著提高。2013年1月-4月,白俄罗斯国产非过滤嘴卷烟的价格提高了67.5%,伏特加酒的价格提高了17.4%。价格如此大幅上升,导致国内市场的酒类和烟草产品在的销售减少。2013年第一季度,伏特加酒的销量实际上比2012年同期下降了9%,烟草产品的销量下降了1.4%。

  由于居民收入增长,情况也变得更糟。2013年第一季度,啤酒的进口量比2012年同期增加了38%,烈酒的进口量增加超过30%。人们增加了对更优质酒类产品的需求。由于目前的消费政策减少了国内市场的盈利能力,因此,酒类和烟草产品的生产商被迫关注国外市场。由于国内市场受限,无法扩张,主要的烟草生产商——格罗德诺烟草工厂(Grodno Tobacco Factory),预计在2013年的出口将翻番。

  这样,消费税的增长一方面促使人们减少酒精和烟草消费,并且增加预算收入,但另一方面也使当地生产商重新定位转向国际市场。由于成本增加,消费税的进一步增长可能会减少酒精和烟草的消费,并与人们抵制酗酒的努力相辅相成。

评论:

  提税,通常意味着提价。对于烟草公司来说,产品提价会使人们减少消费,公司也就面临着市场下滑的压力。然而,在压力之下,有时候也会给公司带来更大的发展动力。由于国内市场下滑,白俄罗斯的烟草生产商瞄准了国外市场,通过出口来保证销量,如此一来,或许能打开更大的市场空间。因此,面对压力,不应该把目光只盯在现有的问题上,而是应该积极寻找其他的解决途径,看似走入绝境,继续前行,往往会柳暗花明。

Belarus: Alcohol and Tobacco Manufacturers Will Focus on Foreign Markets

  According to the National Statistics Committee, the highest increases in prices in January-April 2013 were prices on local cigarette brands without filter.

  In the framework of harmonization of excise policy within the EEA from 1st January 2013, Belarus increased excise taxes on tobacco and alcohol. As a natural result, the sales of alcohol and tobacco products decreased. Belarusian manufacturers of these products, given the reduced domestic market opportunities are forced to look for export options to maintain their production volumes.

  As a result of the excise growth, prices on alcohol and tobacco products have increased significantly. Prices on domestic non-filter cigarettes increased by 67.5% in January - April 2013, vodka by 17.4%. Such a significant rise in prices has resulted in reduced sales of alcohol and tobacco products in the domestic market. In Q1 2013 sales of vodka in real terms fell by 9%, and tobacco products - by 1.4% over the same period in 2012.

  The situation has also deteriorated due to growth of incomes. Beer imports in Q1 2013 increased by 38% over the same period in 2012, spirits by more than 30%. The population increased demands for better quality alcohol. Therefore, alcohol and tobacco producers are forced to pay attention to foreign markets, since the current excise policy reduces the domestic market's profitability. The main tobacco producer, Grodno Tobacco Factory, expects to double exports in 2013, since domestic market is limited and will not expand.

  Thus, excuse duties growth on the one hand forded citizens to reduce alcohol and tobacco consumption and increases budget revenues, but on the other hand reorients local producers towards international markets. Further increase in excise duties may be able to reduce alcohol and tobacco consumption and complement efforts targeting fight against alcoholization of the population - due to increased costs. Enditem

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