烟草在线据《便利店决策》报道　　2013年的新年决心肯定要包含“戒烟”了，而且手边也有大量的戒烟产品帮助美国人戒烟。根据Mintel公司的一份关于戒烟辅助产品的报告说，人们会使用这些产品。

　　从2011年到2012年，戒烟产品的销售预计将增长3%，达到10亿美元，而且这些产品的销售预计将继续增长至2017全年，达到12亿美元。

　　Mintel公司的健康保健分析师Emily Krol说：“由于越来越多的美国人要灭掉手里的卷烟，尽管经济环境挑战性很大，但戒烟产品市场预计仍将增长。不过，戒烟产品品牌则面临着某些挑战。吸烟者人数下滑以及吸烟禁令的增多和卷烟税的上提，正在使潜在戒烟产品使用者的市场萎缩。戒烟产品市场的增长机会将在于产品的创新和产品系列的拓展。”

　　尽管大多数人知道吸烟的危险性，但尼古丁上瘾并不是难以戒掉吸烟习惯的唯一原因。60%目前吸烟或以前戒过烟的美国人说，“激励我自己戒烟真是太难了，因为我享受吸烟；”不过，也有60%的人说，“关于吸烟的健康警语使我很害怕。”然而，有近一半（48%）的人则强烈地认为，他们在任何时候都能够戒烟。

　　在那些以前戒过烟或对戒烟有兴趣的人中，10人中超过4人（41%）称，长胖是他们戒烟的最大挑战。而那些担心增肥的人中，有54%为女性，31%为男性。

　　Emily Krol继续说：“为了帮助对付这些挑战，戒烟产品品牌可以前摄性地提供健康解决方案和建议，帮助消费者对自己戒烟的能力和保持自己想要的体重更有信心。”

　　关于目前可以买到的反吸烟产品，有41%对戒烟感兴趣的人说，他们有兴趣尝试非处方药尼古丁喷剂，有41%的人愿意尝试处方药尼古丁吸入剂。40%的人愿意购买非处方药尼古丁替代菱形糖，有38%的人对转向不含尼古丁的卷烟感兴趣。

　　关于基于非尼古丁替代物的戒烟法，有35%的人对尝试催眠感兴趣，有34%的人对针灸感兴趣，大约有37%的人对个体疗法或戒烟专门支持小组的疗法感兴趣。在当今这个年代，有戒烟用的应用方法。有30%的人愿意在智能手机上或平板电脑上尝试戒烟应用程序。

　　尽管现在市场上供应从贴膏到菱形糖的可供选择的各种无穷尽的戒烟产品，但似乎消费者对于帮助遏止吸烟渴望的不同版本的产品有着自己的想法。那些以前戒过烟或有兴趣戒烟的人中，几乎有一半（48%）会对能帮助自己戒烟的营养棒或饮料感兴趣。有46%的人喜欢尼古丁含量很低的棒棒糖。

　　在尝试不同产品的时候，对于以前戒过烟或有兴趣戒烟的那61%的美国人来讲，不要给他们留下吸烟的念头这一点非常重要。59%的人说，他们不希望戒烟产品太贵。与此同时，有56%的人说，他们需要一种易于理解的产品，有54%的人认为，这种产品不要在嘴里留下糟糕的味道，这一点十分重要。当谈到支持系统，大约25%的人说，要有现场的支持系统或教练，这一点十分重要。

US: Smoking Cessation Sales Hit $1 Billion

　　New Years resolutions are sure to include "quit smoking" this year, and there are plenty of smoking cessation products on hand to help Americans quit, and according to a new report from Mintel on smoking cessation aids, people are expected to use them.

　　Sales of smoking cessation products are projected to increase 3% from 2011-12, reaching $1 billion and they are expected to continue growth through 2017 reaching $1.2 billion in sales.

　　"As more Americans put out their cigarettes, the market for smoking cessation products is expected to grow, despite challenging economic circumstances," said Emily Krol, health and wellness analyst at Mintel. "However, smoking cessation brands face certain challenges. A declining number of smokers, as well as increased smoking bans and taxes on cigarettes are shrinking the market of potential users. Growth opportunities for this market will be found in product innovation and line extensions."

　　While most people know the dangers of smoking, the addiction to nicotine isn't the only reason it's hard to drop the habit. Sixty percent of Americans who currently smoke or have previously quit, say "it's hard to motivate myself to quit, because I enjoy it;" however, 60% say "health warnings about smoking scare me." Nevertheless, nearly half (48%) feel strongly that they would be able to quit smoking at any time.

　　Moreover, among those Americans who have previously quit or are interested in quitting, more than four in 10 (41%) say gaining weight is their biggest challenge to quitting smoking. Of those concerned with weight gain, 54% are women versus 31% men.

　　"To help with this challenge, smoking cessation brands can proactively provide healthy solutions and tips to help consumers feel more confident in their ability to quit smoking and keep their weight where they want it," Krol continued.

　　Of the anti-smoking products currently available, 41% of those interested in quitting say they are interested in trying OTC nicotine sprays, and 41% a prescription nicotine inhaler. Forty percent would go for OTC nicotine replacement lozenges and 38% are interested in switching to nicotine-free cigarettes.

　　Of non-nicotine replacement based methods, 35% are interested in trying hypnosis, 34% acupuncture and some 37% would be interested in individual therapy or a support group specific for smoking. And, in this day and age…there's an app for that. Thirty percent of people are willing to try a quit smoking app on their smartphone or tablet.

　　While there is an endless supply of smoking cessation options already available ranging from patches to lozenges, it seems consumers have some ideas of their own for different formats to help curb the craving. Of those who have previously quit smoking or are interested in quitting, almost half (48%) would be interested in a nutrition bar or a drink that could help them quit smoking and 46% would like a lollipop with low amounts of nicotine.

　　When trying different products, it's very important to 61% of Americans who have previously quit or are interested in quitting that they aren't left with a craving, and 59% say they don't want it to be expensive. Meanwhile, 56% say they want a product that’s easy to understand and 54% think it's very important it doesn't leave a bad taste in their mouth. When it comes to support systems, one in five (25%) say it's very important to have an in-person support system or coach. Enditem