烟草在线据《独立报》报道编译　　根据英国癌症研究协会最新研究显示，大多数英国成年人（84%）认为儿童应该受到保护，远离烟草公司的产品营销。

　　五分之四的受访人认为烟草营销对儿童有害，超过三分之二的人同意，醒目的标志、包装上色彩丰富而独特的品牌标识，会吸引更多的孩子。

　　在政府就“是否禁止独特的卷烟包装并强制烟草公司采用统一包装，突出显示健康警语”进行公众咨询期间，YouGov公司进行了该项民意调查，访问了4,099名成年人。

　　健康活动家认为，卷烟包装已成为近年来烟草行业的主要营销手段，他们对时尚美观的设计投资数百万英镑，以诱使儿童吸食自己的品牌。烟草业声称，提议的平装法规是反商业的，并没有证据表明平装会对健康有益。

　　仅在英国，每年就有超过10万人因吸烟死亡，国民医疗保健系统为此每年花费至少50亿英镑。

Majority of adults think children should be protected from tobacco marketing

　　The vast majority of UK adults [84 per cent] think children should be protected from marketing by tobacco companies, according to new research by Cancer Research UK.

　　Four out five people believe tobacco marketing is harmful to children, while more than two thirds agree that eye catching logs, colourful and distinctive branding on packets make cigarettes more appealing to children.

　　The findings from the YouGov poll of 4,099 adults come during the government's consultation on whether to ban distinctive cigarette packaging and force companies to introduce standardised packets, featuring prominent health warnings instead.

　　Health campaigners argue that cigarette packets have become the tobacco industry's main marketing tool in recent years, leading them to invest millions of pounds in stylish designs in order to entice children into smoking their brand. The tobacco industry argue that the proposed regulations are anti-business, and say there is little evidence that plain packaging will produce health benefits.

　　Smoking accounts for over 100,000 deaths ever year in the UK alone, and costs the NHS at least ￡5bn annually.