烟草在线据《烟业通讯》报道编译　　菲莫国际将重组其在埃及的业务，作为提高其盈利能力和促进在北非和中东市场增长的计划的一部分。

　　“新商业模式，需要同我们的长期战略业务合作伙伴东方公司签署一份新合同，在埃及设立一个新的菲莫国际子公司，并同Trans商业交易和经销公司签署一份新的分销协议，”1月29日菲莫国际在其网站上发布的新闻报告中表示。

　　为了完成重组，确保平稳过渡到新模式中，在2013年第四季度中，菲莫国际2013全年报告的稀释后每股收益在这方面的开支约0.10美元。

　　“今天的声明，标志着我们在埃及的业务成功进入下一个阶段，如果没有我们的长期合作伙伴曼苏尔国际经销公司做出的重大贡献，是不可能实现的，”菲莫国际东欧、中东和非洲地区和菲莫国际免税区的总裁米罗斯拉夫·杰林斯基说。

　　“菲莫国际的新的运营模式将确保业务在这个活跃市场上连续开展，而菲莫国际2013年达到汇率均衡以及两位数的收入增长和市场份额的强劲增长。此外，展望未来，新模式将保证我们市场份额的继续扩张以及我们利润池的增长。”

　　菲莫国际称，它是埃及主要的国际烟草公司，其产品是由东方公司合同制造的。

　　去年，其市场份额为22.9%，比其2012的市场份额增长了4.7%，其高档品牌万宝路的份额，增长了1.1个百分点，约为7.3%，其中等价位L&M品牌的份额估计增长了3.3%，约为13.1%。

　　总体来说，去年在埃及市场上出售了大约800亿支卷烟，比2012年的销量增长了2.8%。

　　去年，万宝路零售包装的价格为15.50埃及镑(约2.25美元)，该品牌拥有高档市场近75%的份额。

PMI restructuring for growth in Egypt, North Africa and the Middle East

　　Philip Morris International is to restructure its business in Egypt as part of an initiative aimed at enhancing its profitability and growth in markets across North Africa and the Middle East.

　　"The new business model entails a new contract manufacturing agreement with our long-standing, strategic business partner, Eastern Company S.A.E., the creation of a new PMI affiliate in Egypt and a new distribution agreement with Trans Business for Trading and Distribution LLC," PMI said in a press note posted on its website yesterday.

　　To accomplish this restructuring and to ensure a smooth transition to the new model, PMI will record, in the fourth quarter of 2013, a charge of about $0.10 to its 2013 full-year reported diluted earnings per share.

　　"Today's announcement marks the next stage in the highly successful evolution of our business in Egypt, which could not have been achieved without the significant contribution of our long-established partner, Al Mansour International Distribution Company S.A.E.," said Miroslaw Zielinski, PMI’s president, Eastern Europe, Middle East & Africa Region and PMI Duty Free.

　　"PMI's new operational model will ensure business continuity in this dynamic market, where PMI achieved currency-neutral, double-digit earnings growth and strong share gains in 2013. Furthermore, going forward, the new model will assure the continued expansion of our market presence and an increase in our share of the profit pool."

　　PMI said that it was the leading international tobacco company in Egypt, where its products are contract manufactured by Eastern Co.

　　Its market share last year, at 22.9 per cent, was up by 4.7 percentage points on that of its 2012 market share, with the share of its premium brand, Marlboro, up by 1.1 percentage points to an estimated 7.3 per cent, and the share of its mid-priced L&M up by 3.3 percentage points to an estimated 13.1 per cent.

　　Overall, about 80 billion cigarettes were sold on the Egyptian market last year, about 2.8 per cent more than were sold during 2012.

　　Last year, the retail pack price of Marlboro, which enjoys close to a 75 per cent share of the premium segment, was E￡15.50 (about $2.25).