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日烟国际将在菲律宾推出更多高端品牌

2013年08月23日 来源:烟草在线据ABS-CBNnews.com报道编译 作者:
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  烟草在线据ABS-CBNnews.com报道编译  尽管卷烟税率较高,日本烟草集团在菲律宾的分公司仍然计划向菲律宾市场推出更多品牌的产品,云斯顿便是该公司生产的卷烟品牌之一。

  日本烟草国际公司菲律宾分公司总经理Manos Koukourakis表示,虽然菲律宾去年1月1日颁布了《罪恶税改革法案》,公司对该国的卷烟市场仍然充满信心。

  他提出,这项法律对烟草市场的影响不大,日烟国际的市场份额今年仅下降了0.6%至0.7%,降至3.2%。

  “虽然我们对此不高兴,但我们也没有受到毁灭性打击,我们预计的损失比这一数字更大。经过这些年的发展,我们将能够把目前的市场份额保持在3%左右,”他表示。

  他说,日烟国际将继续扩展菲律宾市场。

  “有一件事是非常确定的,我们的公司不会离开这里。为了控制这类消费,我们做出了很多努力,并有所进步。我们想要发展我们的业务,我们可能会加大投资,” Koukourakis表示。

  日烟国际计划向菲律宾引进其他高端优质品牌,而不是低端廉价品牌。

  日烟国际目前在菲律宾市场销售的品牌有云斯顿、骆驼、Mevius(柔和七星)、金边臣和丝刻。

Winston Cigarette Maker to Introduce More Brands in Philippines

  The local unit of Japan Tobacco group, which makes Winston cigarettes, is planning to introduce more brands in the Philippine market despite higher taxes on cigarettes.

  Manos Koukourakis, JT International (JTI) Philippines Inc. general manager, the company remains confident of the Philippine cigarette even with the enactment of the Sin Tax Reform Act last January 1.

  He noted the law's impact was minimal, with JTI's market share falling 0.6-0.7% to 3.2% this year.

  "We are not happy, but we are not devastated because we are expecting bigger loss. Our company, throughout the years, we will be able to maintain our current market share which is about 3%," he said.

  JTI, he said, will continue to expand in the Philippines.

  "One thing that is certain, our company is here to stay. There are many good efforts in progress to control this sort of consumption. We want to grow our business, we will probably invest more than what we've invested today," Koukourakis said.

  JTI plans to introduce additional premiums brands in the Philippines, but not low-tiered cigarettes.

  JTI Philippine markets brands such as Winston, Camel and Mevius (Mild Seven) as well as Benson & Hedges and Silk Cut. Enditem

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