烟草在线据《国际烟草杂志》报道编译　　瑞典火柴公司称，由于低价的竞争对手从国内的市场领先者手中夺取了市场份额，该公司第二财季的鼻烟销售下滑5%，美国湿鼻烟出货量下跌6%。

　　由于国内市场疲软抵消了挪威的销量增长，听装斯堪的纳维亚的出货量下滑3%。在销量方面，瑞典市场份额从78.2%下滑至73%。

　　鼻烟的销售额为12亿瑞典克朗，营业利润下滑6%至5.46亿瑞典克朗（合6300万欧元）。瑞典火柴公司称，4月至6月期间，雪茄、嚼烟、火柴及其他业务的销售额几乎没有变化，总计为32亿瑞典克朗，而营业利润则下滑11%至9.68亿瑞典克朗。

　　“营业利润之所以下滑，是因为我们继续经历了不利的汇率影响、为取得瑞典鼻烟的增长而在全球范围内进行投资以及处理瑞典的鼻烟竞争情况，”首席执行官拉尔斯·达格瑞说，“低价部分的增长继续对产品组合产生不利影响。”

　　美国市场的鼻烟增长部分抵消了湿鼻烟销量的下降。瑞典火柴公司表示，独立的市场数据显示，将军鼻烟目前是美国第二大畅销品牌。

　　“我们将继续在全球范围内，尤其是在美国进行投资，以使鼻烟取得增长，还将继续在美国湿鼻烟市场的快速增长地区进行市场份额增长方面的投资，”该公司称，“在斯堪的纳维亚半岛，我们对新的市场项目进行投资，尤其是在瑞典。”

　　瑞典火柴公司称，斯堪的纳维亚鼻烟和美国湿鼻烟市场在2013年都将取得销量增长。

Sweden: Swedish Match Snus Home Market Share Dips

　　Swedish Match snus and snuff sales fell 5 per cent in the second quarter as lower priced competitors took market share from the leader at home and US moist-snuff shipping volume dipped 6 per cent, the company said.

　　Scandinavian shipping volumes in number of cans declined 3 per cent, with domestic market weakness offsetting a volume increase in Norway. Swedish market share in volume terms dropped to 73 per cent from 78.2 per cent.

　　Snus and snuff operating profit fell 6 per cent to SEK 546 million (EUR 63 million) on sales of SEK 1.2 billion. Sales including cigars, chewing tobacco, matches and other operations were nearly unchanged from the prior April-June period at SEK 3.2 billion, while operating profit fell 11 per cent to SEK 968 million, Swedish Match said.

　　"Operating profit declined as we continued to experience negative currency effects, invest for growth of Swedish snus internationally as well as address the competitive situation for snus in Sweden", said Chief Executive Officer Lars Dahlgren. "Growth of the low price segment continues to adversely affect the product mix."

　　Snus growth in the US partially offset the decline in moist-snuff volume. Independent market data show its General snus is now the second largest sales brand in the US, Swedish Match said.

　　"We will continue to invest for growth for snus internationally, particularly in the US, and also continue to invest for share growth in the fast growing pouch segment of the US moist snuff market", the company said. "In Scandinavia, we invest behind new market initiatives, particularly in Sweden."

　　Both the Scandinavian snus and US moist-snuff market should experience volume growth in 2013, Swedish Match said. Enditem