烟草在线据《烟业通讯》报道编译　　《华尔街日报》报道称，菲莫美国今年8月将在印第安纳州推出MarkTen品牌电子卷烟。

　　MarkTen是一种一次性电子卷烟，但可通过购买独立的电池充电工具和额外的雾化装置多次使用。该电子卷烟由合同制造商在中国制造，预计零售价格为每支9.5美元。

　　菲莫美国是美国主要的烟草公司中最后一个推出电子卷烟的公司，全行业都在努力使传统卷烟业务实现多样化，传统卷烟在面临烟税上涨、禁烟令、健康关注和社会指责的情况下变得更具挑战性。

　　上周（6.3-6.9），雷诺美国的子公司雷诺蒸汽公司宣布，该公司6月将开始在科罗拉多州把它的Vuse电子卷烟销售到各零售店。

　　Vuse是由雷诺烟草内部的研发专家开发的，并将在美国制造。

　　2010年4月，罗瑞拉德公司收购了电子卷烟制造商Blue Ecigs。该公司已扩展到超过8万家零售店。

　　分析师估计，电子卷烟销售今年将翻番，达到10亿美元。一些分析师甚至认为，在未来10年内，电子卷烟消费将超过传统卷烟消费。美国食品与药物管理局计划在不久的将来对电子卷烟实施监管权。

　　电子卷烟制造商Njoy 6月10日称，该公司筹集了7500万美元的资金，投资者包括纳普斯特创始人兼脸谱网前任总裁肖恩·帕克。

Philip Morris Embraces E-Cigarettes

　　Philip Morris USA will launch an e-cigarette under the MarkTen brand in Indiana in August, reports The Wall Street Journal.

　　MarkTen is a disposable e-cigarette but can be reused by buying a separate battery recharging kit and additional cartridges. Made in China by a contact manufacturer, the e-cigarette is expected to sell for about $9.50.

　　PM USA is the last of the major U.S. tobacco companies to introduce an e-cigarette in an industry-wide effort to diversify beyond the traditional cigarette business, which has become more challenging in the face of tax increases, smoking bans, health concerns and social stigma.

　　Last week, R.J. Reynolds Vapor Co., a subsidiary of Reynolds American, announced it would start selling its Vuse e-cigarette to retail outlets throughout Colorado in June.

　　Vuse was developed in-house by R.J. Reynolds R&D experts, and will be manufactured in the United States.

　　In April 2010, Lorillard acquired e-cigarette maker Blue Ecigs. It has expanded into more than 80,000 retail outlets.

　　Analysts estimate sales of e-cigarettes could double this year to $1 billion. Some have even said consumption of e-cigarettes could surpass consumption of traditional cigarette within the next decade. The Food and Drug Administration plans to assert regulatory authority over e-cigarettes in the near future.

　　Electronic cigarette maker Njoy said Monday it had raised $75 million in financing from investors including Napster founder and ex-Facebook president Sean Parker. Enditem