烟草在线据《太阳日报》报道编译　　英美烟草马来西亚公司常务董事Datuk William Toh Ah Wah说，由于消费者对电子卷烟产品的兴趣慢慢增加，2012年12月收购了CN Creative公司的英美烟草公司，正在对电子卷烟市场进行探索。

　　他在英美烟草公司于4月17日举行的股东年会后对记者说：“在全球范围内，有迹象显示，人们乐意尝试电子卷烟，因此，英美烟草公司最近收购了一家位于英国的电子卷烟公司，这样，我们就可以更好地了解这个业务部门。”

　　Datuk William Toh Ah Wah 说：“我们（英美烟草公司）还没有向市场推出任何电子卷烟产品。我们刚刚收购了一家小公司，以尝试和了解电子卷烟行业的迹象、特征和发展动态。”

　　“在适当的时候，当我们做好准备时，我们可能会进入我们认为具有电子卷烟消费发展潜力的国家市场。但在马来西亚，我们目前还没有计划。”

　　CN Creative公司是一家位于英国的处于起步阶段的公司。它专门从事非燃烧卷烟的开发与生产。这家公司有自己的研究与开发设施，在市场上已经有几个电子卷烟产品。

Malaysia: BAT Exploring E-cigarette Potential

　　British American Tobacco Plc (BAT Plc), which acquired CN Creative Ltd in December last year, is exploring the e-cigarette market as interests in e-cigarette products pick up among consumers, said British American Tobacco (Malaysia) Bhd (BAT) managing director Datuk William Toh Ah Wah.

　　"Globally, there are signs that people are willing to try out e-cigarettes and as a result, BAT Plc had recently acquired an e-cigarette company based in the UK (CN Creative) so that we can better understand this segment of the business," he told reporters after BAT's AGM yesterday.

　　"We (BAT Plc) have not launched any e-cigarette products in the market yet. We have just bought a small company to try and understand the signs, the characteristics and dynamics of e-cigarettes.

　　"In due course when we're ready, we will probably enter the e-cigarette market in countries where we believe there are potential for e-cigarette consumption. But in Malaysia, we have no plans at the moment," said Toh.

　　CN Creative is a UK based start-up company which specialises in the development and production of non-combustible cigarettes. The company has its own research and development facilities and has several e-cigarette products on the market. Enditem